Marketing

Supercars appoints Tribal DDB to Drive Fan Experience

By Abimbola Mohammed Supercars also known as exotic cars has today appointed DDB...

Mitsubishi Motors promotes Kim Ito to vice president, expands duties

 By Abimbola Mohammed Mitsubishi Motors North America (MMNA) is promoting Kim...

Tussle as mobile-banking, conventional banks jostle for wallet share

By Felicia Nwosu The popular saying, ‘Necessity is the mother of invention’...

Ideas Origin Media CEO gets inducted into ARCON 

By Oghale Mafuru  As part of strategic initiatives to improve service offerings...

AfDB signs $525,000 grant to strengthen fintech ecosystem across Africa

By Felicia Nwosu In the bid to strengthen the fintech ecosystem across Africa,...

MARKETING EDGE on TV hosts O2 boss this Thursday

MARKETING EDGE on TV, the leading advertising and brand-centric television programme...

Google removed 5.2bn ads in 2022 – Official

By Ibidunni Banjoko As digital keeps evolving, tech giant Google continues to...

International Breweries appoints new non-executive director

By Abimbola Mohammed  International Breweries (IB PLC) has announced the appointment...

Cannes Lions honours Chouinard as the 2023 Cannes LionHeart

Founder and former owner of Patagonia is awarded in recognition of his philanthropic...

3 Ways FMCG brands are adapting to inflation-inspired changes in consumer behaviour

By Joseph Ekeng Under an environment of steadily rising inflation, Nigerian consumers...