Marketing

50th Anniversary Celebration: AAAN holds fitness walk, donates to charity

As part of activities marking its 50th anniversary celebrations, the Association...

Agu charges professionals on adoption of new technology innovations

By Oghale Mafuru Following the massive disruption caused by technological advancement...

Expertise in problem-solving will impact advertising spend – Mbanefo

By Oghale Mafuru As clients continue to seek ways to optimize limited advertising...

AISOP appraised one year after

By Felicia Nwosu One year and five months after the introduction of the Advertising...

PR thrives on excellence, creativity and wisdom

By Nsikak Daniels "The more creative you are, the more divine you are." - Osho In...

Employ contingency planning strategy to thrive amid change, Raab

By Felicia Nwosu Against the back drop that tomorrow comes with many unexpected...

Oluwasona advocates strategic relationships for beating competition

By Felicia Nwosu Olukayode  Oluwasona, the Chief Executive Officer of 1201 Brandsway...

Strategy, service to humanity drive conversation at MARKETING EDGE Q1 Quarterly Virtual Summit

As technological advancements continue to change consumer behaviour and disrupt traditional...

Tackle VUCA with RIDS, Apatira counsels marketers

By Ibidunni Banjoko Aderemi Apatira, CEO of Pawaplus has stressed how the business...

Embrace change and agility to navigate economic headwinds- Apatira

By Oghale Mafuru Following the rapid advances in technological innovation as well...