Marketing

AB InBev set to triple media spend to tackle Bud Light sales decline

By Joseph Ekeng Brewery giant AB InBev has said that it will triple its media spend...

White Square Festival extends entries’ deadline till 15 May

By Ibidunni Banjoko White Square International Festival of Creativity has announced...

Despite growth in FinTech, 50% of Nigerians has no bank accounts – Akanmu

By Joseph Ekeng The CEO of Opay, Olu Akanmu, has highlighted that Nigeria, Africa's...

EXMAN Professionals recall nostalgic experiential journey

By Felicia Nwosu Some pioneers and founding members in the Experiential Marketers...

B2B experts unveil factors behind long sales cycles, strategies to shorten them

By Zion Rufus B2B marketing professionals have shed light on a prevailing challenge...

Beverages, Tobacco record highest 2023 excise duty increase

By Oghale Mafuru The beverage and tobacco sectors of the economy have been slammed...

Professionals warn ARCON of potential overregulation over Meta, AT3 suit

By Zion Rufus Advertising and digital marketing professionals have raised concerns...

MARKETING EDGE on TV to host Badejo-Okusanya tomorrow

Foremost public relations practitioner and Group Managing Director of CMC CONNECT...

Stakeholders to deepen culture of quality at AQAA 2023

To deepen conversation around quality and standard, stakeholders have concluded...

AB InBev restructures marketing teams as U.S. consumers boycott Bud Light

By Joseph Ekeng Following a recent boycott called against Bud Light beer by American...