Marketing

ARCON warns against exposure of unvetted ad

By Oghale Mafuru Coming on the heels of the recent controversy over the Easter Day...

Nigeria to lead upcoming oil and gas project starts in Africa

By Ibidunni Banjoko Nigeria will between 2023 and 2027 top the African continent’s...

ARCON to Sanction Peak milk over controversial Easter ad

By Oghale Mafuru In line with its regulatory mandate to ensure responsible advertising...

PepsiCo’s Chief Design Officer gives exclusive details of Pespsi’s rebranding

By Joseph Ekeng The iconic Pepsi logo has remained the same for the past 14...

Heineken targets maiden gaming campaign to defy the norm

By Felicia Nwosu To defy the status quo against anti-social stereotypes, Heineken,...

Volkswagen partners Redwood to expand battery recycling

By Felicia Nwosu Legacy auto brand Volkswagen has partnered with Redwood...

PMI urges accelerated digital adoption by tertiary education

Project Management Institute (PMI) has once again reiterated the need for tertiary...

New ARCON law has prevented N120bn capital flight annually – Johnson

The new advertising regulation law, which transformed the Advertising Practitioners...

Seven-Up Bottling Company & Eat ‘N’ Go Africa announce customer-centric partnership

Nigeria’s leading soft drinks manufacturer, Seven Up Bottling Company (SBC),...

UNESCO calls for global framework for  ethical use of AI

By Felicia Nwosu United Nations Educational, Scientific and Cultural Organization,...