Marketing

OpenAI foresees super-intelligence exceeding AGI within a decade

By Zion Rufus  As the AI landscape continues to evolve rapidly and approach unprecedented...

Plus Acuity: Making a difference on the media advertising landscape

Plus Acuity came into the Nigerian media advertising space in 2016, and, right from...

Meta set to roll out ‘edit’ feature for all WhatsApp users

By Abimbola Mohammed Over the next few weeks, WhatsApp users globally will be able...

Adidas adds augmented reality to selling app

By Kingsley Odii Adidas, one of the world’s leading fashion brands, has incorporated...

Nigerian agencies dominate 2023 Pitcher Awards

By Joseph Ekeng Nigeria emerged as the leading country at the sixth edition of the...

Heineken to invest more than $852m in South Africa over next 5 years

By Joseph Ekeng Heineken, the renowned Dutch brewing company, has announced plans...

MARKETING EDGE commences special publication on Nigerian Corporate Amazons

By Felicia Nwosu MARKETING EDGE, Nigeria's leading brand and marketing magazine,...

Ad Dynamo by Aleph enters Nigeria, what’s in store for advertisers?

By Zion Rufus Ad Dynamo's entry into the Nigerian market is set to bring about...

Experts weigh in on challenges of managing Gen Z employees in the modern workplace

By Zion Rufus Experts from diverse professional backgrounds have voiced concerns...

Global: Brand managers under fire as Shrinkflation becomes widespread

By Zion Rufus From Nigeria to Pakistan, companies are grappling with soaring costs...