Marketing

Experiential marketing’s future  depends on AI tech adoption, culture – Ayoola

By Felicia Nwosu Abayomi Ayoola, Managing Director, Expose’ Marketing Solutions...

NANS orders Multichoice to reverse price hike

By Abimbola Mohammed   Following the announcement made by Multichoice Nigeria...

Adefila announces exit from SO&U Advertising

Leading advertising amazon and current Chair of Women in Advertising (WIA)  Biodun...

JLR drops Land Rover after 75 years, switches to House of Brands

By Felicia Nwosu As part of its strategic move for a change and to focus on four...

WPP acquires sonic branding agency amp

By Ibidunni Banjoko WPP, the world’s largest advertising agency has acquired...

Cannes Lions announces 2023 Shortlisting Jury members

Cannes Lions has announced a line-up of global experts from across the creative industries...

Unilever Nigeria appoints Kleinebenn as new managing director

By Abimbola Mohammed Effective from May 5, 2023, Tim Kleinebenn will resume...

Indigo emerges 2023 Sabre Awards Africa winner

Nigeria's leading full-service Public Relations and Event Management Consultancy...

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout for...

Battle royale for Nigerian multi-million dollar video streaming industry

The top two video streaming platforms in the world have locked horns for the soul...