Marketing

Publicis Groupe joins C2PA to protect content

By Abimbola Mohammed In a bid to protect invaluable Intellectual Property (IP),...

OOH advertising poised to overtake print spend – experts

By Joseph Ekeng In a rapidly evolving advertising landscape, experts are predicting...

Apple unveils mix-reality headset

By Abimbola Mohammed    Excitement has built up as Apple unveils its most ambitious...

Few big advertisers responsible for skewed agency-client relationship –Nwosu

By Felicia Nwosu Against the back-drop of strengthening agency-client relationship...

Kraft Heinz reports strong Q1 results with 4.6% sales rise

By Felicia Nwosu Kraft Heinz, the processed foods giant, has reported an exceptional...

Martell-Davido partnership extended with ‘Davido XO’ launch

By Kingsley Odii Martell, a popular French cognac brand, has celebrated its renewed...

ARCON refutes unilateral decision claims on AISOP

By Oghale Mafuru  Amid varied reactions over the new advertising law and the Advertising...

Showmax pays homage to Nigeria’s Storytelling heritage

By Joseph Ekeng Showmax, Africa's leading streaming service, is making a major move...

Global social media market to reach $21.35 billion in 2028

By Felicia Nwosu  Business Research Insights, an organisation that offers expert...

Shell’s global media account up for grabs

By Joseph Ekeng Shell, the energy giant, has initiated a comprehensive review of...