Marketing

Owolabi canvasses need to reimagine traditional processes to align with digitization

By Felicia Nwosu As the future of marketing continues to evolve rapidly in line...

See media consumption from point of view of GenZ – Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

Dentsu comes out on top in battle for Netflix’s media account

By Joseph Ekeng In an unexpected turn of events, Netflix has chosen...

Hennessy, Nas celebrates AI-powered hip hop golden jubilee

By Kingsley Odii Hennessy and Nas, the renowned rapper, have collaborated to celebrate...

Chevron CEO engages Ross Sorkin on energy demand, carbon emissions

By Kingsley Odii In a compelling session at the Aspen Ideas Festival, Mike Wirth,...

Today’s consumers choose value, transparency over loyalty- Fabusoro

By Abimbola Mohammed  Kemi Fabusoro, the Executive Director, Association of...

Twitter’s woes compounded as ad revenue drops by 60%

By Joseph Ekeng In a shocking turn of events, Twitter's advertising revenue...

Legend Extra Stout unveils Wande Coal as Brand Ambassador

Legend Extra Stout, the renowned brand known for its bold and distinctive smoothness,...

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

Twitter’s daily view cap may affect advertisers – experts

By Abimbola Mohammed  The recent policy change made by Elon Musk, CEO Tesla,...