Marketing

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

Uber’s success soars on tech strategy

By Felicia Nwosu Uber’s successful growth trajectory has continued to soar...

Bud Light’s Troubles: AB InBev reports significant decline in sales

By Joseph Ekeng AB InBev, a major player in the beer industry, finds...

How Gov. Fintiri draws ire of Nigerians with appointment of 35 content creators

By Seun Johnson Adamawa State governor, Ahmadu Fintiri appears ready not...

Movies that shattered box office with power of marketing in last 2 quarters

By Abimbola Mohammed  The last few months have been rocky in the movie industry...

Nigerian banks record growth in HY1 2023 unaudited report

By Ibidunni Banjoko Nigerian banks have released their unaudited report for the...

Marketers, communicators have to experiment with AI – Experts

By Abimbola Mohammed The Conference Board, in collaboration with Ragan Communications,...

Coinbase surpasses market estimate with Q2 earnings despite decline in revenue

By Kingsley Odii Coinbase, the second-largest cryptocurrency exchange by trading...

Google launches new tool to enable users track personal info, delete search results

By Seun Johnson A new tool that will allow users stay in control of their personal...

Lagos NIPR stakeholders’ Confab to focus on nation building

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR),...