Nigerian music brand is no longer just a sound. It has become a thriving ecosystem...
In Nigeria’s fiercely contested consumer market, rival brands do not always fight...
WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching...
Samuel Ayetutu has emerged as Lagos NIPR Chairman following the recent election...
Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...
In a landmark leadership transition, Mark Read, Chief Executive Officer of global...
For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...
Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...
Trial and error The global economy is still in a limbo as markets and businesses...
I was at the recent 14th CVL annual lectures/international leadership forum where...
