Marketing trends

WARC global ad forecast Q2 2025: Sector growth slows as trade tensions loom

WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching...

Samuel Ayetutu emerges as Lagos NIPR Chairman, Comfort Nwankwo elected into Council

Samuel Ayetutu has  emerged as Lagos NIPR Chairman following the recent election...

Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

Mark Read to step down as WPP CEO after three decades of service

In a landmark leadership transition, Mark Read, Chief Executive Officer of global...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...

My thoughts on 2021 consumer marketing trends-Lekan Lawal

Trial and error The global economy is still in a limbo as markets and businesses...

Marketing Nigeria – The challenges

I was at the recent 14th CVL annual lectures/international leadership forum where...

Fast and Furious: The Biggest Marketing Trends to Watch out for in 2017

Introduction: If you think the incursions and disruptions happening within the advertising...