Marketing trends

‎CBN report reveals N923.16bn was withdrawn by bank customers in 1 year

‎The Central Bank of Nigeria's (CBN's) Money and Credit Statistics report has revealed...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything. Consider...

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

Evolution of Soulcomms – A bold new identity

Soulcomms is one of Nigeria’s leading communications and engagement agencies, strategically...

Vyrus Digital Engagement – Where curiosity powers creativity

Vyrus is a Lagos-based digital agency founded in December 2016, built on a mission...

Why Governor Biodun Oyebanji deserves second term as Ekiti governor

The season is now, when all the dramatis personae on the political turf in Ekiti...

From Dialogue to Data: ARCON Champions a New Era of Storytelling in Marketing Communications

The Advertising Regulatory Council of Nigeria (ARCON) reached a key point with its...

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...