Marketing trends

Talk less, listen better: how B2B growth starts with understanding

Fast-changing B2B marketing needs more than spectacular campaigns and clever taglines....

Marketers urged to speak CFO’s language to win bigger budgets, says WARC report

A new guide by WARC has highlighted a persistent gap between marketing departments...

Marketing in the age of less: why resourceful innovation is winning

The most successful brands today aren’t always the flashiest or most expensive...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

 MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture...

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

FirstBank hits ₦1 trillion milestone in digital loan disbursements

FirstBank, one of Nigeria’s oldest and most influential financial institutions,...

‎OMD ranked as top U.S. media agency by billings

‎Latest report released by agency research firm COMvergence has shown ‎Omnicom’s...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Veteran journalist, John Ajayi honoured on PR Power List 2025 among Nigeria’s top industry icons

To celebrate World PR Day, the organisers have recognised veteran...