Marketing Strategy

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Veteran journalist, John Ajayi honoured on PR Power List 2025 among Nigeria’s top industry icons

To celebrate World PR Day, the organisers have recognised veteran...

AAAN 52nd AGM: “Charting bold paths forward” in Ibadan

The 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies...

OAAN set  to hold 40th AGM, July 17

The Out-of-Home Advertising Association of Nigeria (OAAN), is set to hold its 40th...

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Exciting times for Glo customers as telco rolls out 3 unique products

Digital solutions company, Globacom, has moved to excite its customers with the launch...

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

‎CBN report reveals N923.16bn was withdrawn by bank customers in 1 year

‎The Central Bank of Nigeria's (CBN's) Money and Credit Statistics report has revealed...

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans were...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...