marketing news

Sachetisation: a transition from luxury to affordability

By Felicia Nwosu A time there was when consumers could afford the luxury of buying...

NIMN heralds paradigm shift with Marketing Conference 2022

By Oghale Mafuru To drive business sustainability and growth in the marketing...

Tyson 2.0 taps AB Inbev’s Jackie Guarini as Inaugural CMO

Tyson 2.0, the cannabis company recently launched by Mike Tyson, legendary boxer,...

APCON moves to halt ‘Glo link your NIN’ ad

By Oghale Mafuru In line with its mandate to ensure that advertisements in the...

2022 NIMN Conference designed to revolutionise the profession

By Oghale Mafuru The new normal occasioned by the coronavirus pandemic has made...

Publicis strengthens solution architecture with Scott Hagedorn

Scott Hagedorn, former Omnicom Media Group CEO has been tapped by Publicis Groupe...

Starbucks finally exits Russia

Starbucks, the coffee company has finally decided to exit the Russian market and...

Pandemic raises 573 billionaires, deepens poverty gulf says report

The Pandemic raises the number of global billionaires by 573, from 2095 in 2022 to...

EXMAN holds Valuethon 1.0 today

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

Knowledge is the powerhouse for growth in IMC -Experts

By Oghale Mafuru There is no gainsaying that the Integrated Marketing Communications,...