marketing news

Understanding brand’s lifecycle will strengthen lifespan – Agu

By Felicia Nwosu Emmanuel Agu, the Group Marketing Director of Jotna Nig.  Ltd...

Nigerian organisations don’t budget for PR measurement, evaluation – Ayaosi

By Ibidunni Banjoko Austin Ayaosi, Lead Analyst at BrandImpact Consulting said...

X3M caps 10th anniversary celebrations with afro-centric Gala

The 10th year anniversary celebrations of X3M Ideas was rounded-off with a superlative...

NIMN focuses on capacity building in H1

By Oghale Mafuru National Institute of Marketing of Nigeria NIMN, the umbrella...

MARKETING EDGE on TV hosts Mbanefo this Wednesday

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

BUA Chairman donates 10bn Security Support Fund

Leading Nigerian Businessman, Industrialist and Philanthropist, Abdul Samad Rabiu,...

Technology implementation will stimulate economic growth -Adelusi

By Abimbola Mohammed Femi Adelusi, President Media Independent Practitioners Association...

Amusan: the next new big brand to reckon with

By Felicia Nwosu Tobi Amusan, Nigeria’s latest world record breaker in Commonwealth...

The unsung heroes of distribution channel

By Felicia Nwosu It is often said that the channel of distribution is never complete...

Publicis ups PepsiCo Asian deals to $500m

By Abimbola Mohammed Publicis Groupe has, again, won PepsiCo Media business, for...