marketing news

IMF raises global growth to 2.9%, SSA to 3.8% in 2023

The International Monetary Fund (IMF) in its forecast has revealed that the global...

GOJ becomes Audi Japan’s brand & creative agency of record

By Abimbola Mohammed Audi Japan has appointed Geometry Ogilvy Japan (GOJ) as its...

Gen Z’s Over Hustle Culture, and Other Generations Agree

Whether they’re working in person, at home, or hybrid, many workers of all generations...

Why we must recalibrate marketing expectations in 2023

Despite challenging economic headwinds, marketing investments in 2023 are expected...

Unilever taps Hein as new CEO

 By Ibidunni Banjoko Following an extensive, global search process, Unilever...

Itua tasks MARKETING EDGE on technology utilisation

By Felicia Nwosu Exploring pathways that can help organisations deliver maximum...

NCC, NLRC sign revised MoU

By Felicia Nwosu To further demonstrate its dedication to a responsible regulatory...

Four motives every individual is guided by

The relationship that exists between producers and consumers, both striving for well-being,...

 Alaro City names Okorhi Marketing/Communications Manager  

By Felicia Nwosu Alaro City has named Jennifer Okorhi as its Marketing and Communication...

MARKETING EDGE Fireside Chat kicks off this Wednesday

By Felicia Nwosu To sustain its leadership in the Nigerian brand and marketing...