marketing news

Inside the creative engine of InteractiveCT

As a subsidiary of one of the oldest advertising agencies in Nigeria, Centrespread,...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

 MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture...

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

FirstBank hits ₦1 trillion milestone in digital loan disbursements

FirstBank, one of Nigeria’s oldest and most influential financial institutions,...

‎OMD ranked as top U.S. media agency by billings

‎Latest report released by agency research firm COMvergence has shown ‎Omnicom’s...

Veteran journalist, John Ajayi honoured on PR Power List 2025 among Nigeria’s top industry icons

To celebrate World PR Day, the organisers have recognised veteran...

A roar returns to Lagos as Optimum Exposures prepares to unleash ‘The Lion’

Something monumental is stirring in the heart of Lagos. A familiar landmark, long...

‎CBN report reveals N923.16bn was withdrawn by bank customers in 1 year

‎The Central Bank of Nigeria's (CBN's) Money and Credit Statistics report has revealed...