Tag: Marketing News Update

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

FTC dismisses PepsiCo lawsuit filed under Biden’s administration

The Republican-led Federal Trade Commission (FTC) voted Thursday to drop a lawsuit...

GDM @ 15: Reinventing the future through strategic transformation and thought leadership

As GDM Consults marks its 15th anniversary, the company’s trajectory reflects a...

PMG appoints Chad Stoller to spearhead global media efforts

PMG has named seasoned media strategist Chad Stoller as its first-ever Global Head...