Marketing News Nigeria

How do you make advertising a creative experience?

Connected advertising experiences are the holy grail for marketer and consumer alike,...

Copyspeaking: Why copywriters need to perform their page

Imagine, dear reader, that you were a zookeeper. Imagine you excelled in every aspect...

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

Mixed reactions trail PR contribution to Nigeria’s GDP

 There have been mixed reactions over the ability or inability of Public Relations...

Why Uber fired 400 marketers

News of Uber’s summertime sackings broke recently. An internal memo sent by chief...

Uber axes 400 marketing jobs in a brutal bid to contain costs

Ride-hailing app Uber has moved to balance its books by slashing its global marketing...

AAAN reschedules AGM/Congress for Ibadan

There are strong indications that Ibadan, the Oyo State Capital would play host to...

Coca-Cola dramatises memories of the adventures of giant tongues

Coca-Cola wants its customers to think back to the moments and memories they associate...

APCON holds digital/social media marketing seminar

Advertising Practitioners Council of Nigeria (APCON) has held its 'Digital/Social...

Unilever sees ‘significant step-up’ in effectiveness in shift to data-driven marketing

Unilever has credited its shift to a more data-driven marketing approach for a “significant...