Marketing News Nigeria

Creative agencies must adopt products reformulation strategy, says Osunsoko

An Integrated Marketing Communications (IMC) industry expert, Sam Osunsoko, has advised practitioners...

Adewunmi advocates premium pay policy for Nigeria’s advertising industry

An Integrated Marketing Communications (IMC) Industry Practitioner, Adedoyin Adewunmi...

Breaking: Change of leadership at DDB Lagos as Tunde Dosekun becomes MD

One of Nigeria’s leading advertising agencies DDB Lagos has appointed Tunde Dosekun...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

APCON must rise to curb foreign firms, outsourcing of advertising business, says Adewunmi

An Integrated Marketing Communications (IMC) industry practitioner,  Adedoyin Adewunmi,...

Saatchi & Saatchi poaches on Grey, snatches Jenkins

Saatchi & Saatchi London has poached Sarah Jenkins, chief marketing officer at...

Admen must invest in research, data, says Lere Awokoya

Aduralere Awokoya, a quintessential adman and Director at Tripple A Outdoor Limited,...

Omnicom’s BBDO retains Imperial Tobacco for global advertising

Omnicom’s BBDO has retained the global advertising account of British cigarette...

AB InBev Asia unit raises $5billion in world’s second-largest 2019 IPO

AB InBev raised about $5 billion in a Hong Kong IPO of the brewer’s Asia-Pacific...

AAAN spearheads fresh industry initiative to review APCON statutory laws

The Association of Advertising Agencies of Nigeria (AAAN) disclosed it has initiated...