Marketing News Nigeria

There’ll be mergers and consolidations in Nigeria’s IMC sector, says Jude Odia

The Managing Director at Starcom Media Perspectives, Jude Odia, has taken an analytical...

How FMCG brands can keep up with smaller and nimbler brands

The ease with which social media allows consumers to share their views on a particular...

How to move past vanity metrics and measure what matters

Marketing teams everywhere feel the pressure to show that they are contributing to...

Vodafone appoints new creative agency

Vodafone Group has picked Anomaly as its strategic and creative agency partner for...

P&G Annual advertising expense fell for third year in a row to $6.75bn

Procter & Gamble has slashed its annual advertising expense by $350m (£290m)...

Double digit interest rates is the reason some agencies don’t survive, says Abisoye

Renowned Marketing Communications professional and founder of Sodium Group, Abisoye...

NIPR commends Lagos Govt over appointment of PR experts

The Nigerian Institute of Public Relations (NIPR) has commended the initiative of...

AB InBev set to launch new reality TV show, “The People’s Hero”

International Breweries Plc (“IB Plc”), the Nigerian unit of global brewer Anheuser-Busch...

TCC canvasses for innovation at inaugural Experiential Design Summit

Leading Experiential Design firm, The Creative Counsel (TCC) Nigeria, part of The...

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...