Marketing News Nigeria

YBO bemoans poor perception of PR in Nigeria

By Felicia Nwosu Mr. Yomi Badejo-Okusanya, YBO, Founder and Group Managing Director...

Sachetisation: a transition from luxury to affordability

By Felicia Nwosu A time there was when consumers could afford the luxury of buying...

NIMN heralds paradigm shift with Marketing Conference 2022

By Oghale Mafuru To drive business sustainability and growth in the marketing...

EXMAN holds Valuethon 1.0 today

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

Consumers’ Review: Focus on Maggi seasoning cubes

By Abimbola Mohammed In today’s digital world, businesses must embrace reviews,...

MARKETING EDGE on TV hosts Ukubeyinje today

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

We are keen on repositioning the marketing profession-NIMN boss

By Oghale Mafuru As part of efforts to reposition the marketing profession in...

GDM Group launches first Nigeria’s marketing and media Hackaton

By Oghale Mafuru In a bid to redefine the marketing operations through disruption...

‘ADVAN Ignites’ holds this Friday

In the bid to create an enthralling atmosphere to unwind, bond and socialise, the...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...