Marketing News Nigeria

Throwback Thursday: Early Yoruba soap opera in Nigeria

By Abimbola Mohammed If you grew up in the 80s, there’s a good chance that you...

FBN: Rising profile of a mega brand

Truly, FirstBank is truly the first! it is not just the first to start banking business...

UNESCO calls for global framework for  ethical use of AI

By Felicia Nwosu United Nations Educational, Scientific and Cultural Organization,...

Whispa Konnect launches Winwyse trade activation

By Oladapo Olatoyosi Taking the market space by storm, Whispa Konnect has launched...

Tussle as mobile-banking, conventional banks jostle for wallet share

By Felicia Nwosu The popular saying, ‘Necessity is the mother of invention’...

MARKETING EDGE on TV hosts O2 boss this Thursday

MARKETING EDGE on TV, the leading advertising and brand-centric television programme...

Nigerian media inaugurates Ombudsman to strengthen confidence

By Felicia Nwosu To build a stronger media profession that would work for the...

Davido rebrands record label

By Felicia Nwosu Omo Baba Olowo crooner, Davido, has repositioned his music career...

OAAN gets acting Vice President

By Felicia Nwosu The Out-of-home Advertising Association of Nigeria, OAAN, has...

Employ contingency planning strategy to thrive amid change, Raab

By Felicia Nwosu Against the back drop that tomorrow comes with many unexpected...