Marketing Insights

CAC gives 6-week ultimatum to unregistered businesses

In a move that could shake Nigeria’s informal and digital business ecosystem, the...

Why every entrepreneur should build their own Marketing Agency

Marketing does more than just boost a company’s sales and entice customers to buy...

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due to...

Four trends driving the future of retail

Welcome to the new era of retail. COVID-19 forced retailers to adapt or go out of...