Marketing Insights

Beyond branding: New demands reshaping CMO role

The Chief Marketing Officer, CMOs  role is facing both evolution and decline as...

POS terminal market surges on cashless shift, eyes $40.4 billion by 2033

Point of Sale (POS) terminals market  has continued to surge on cashless shift with strong...

Nigerians to spend over $122 billion in 2025

Nigerian consumers will spend over US\$122.07 billion in 2025, as rising inflation,...

ARCON’s landmark court victory affirms its regulatory authority

In a significant win for regulatory sanity and Nigeria's advertising ecosystem, the...

Forging media empires in the age of disruption

In the rapidly changing landscape of 2025, where traditional media models are constantly...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

The $50 Billion Chrome Question: If Google loses its browser, who wins the Internet?

Imagine a world where Google no longer owns Chrome, the most popular browser on the...

Meta’s Q1 report: WhatsApp crosses 3 billion monthly users as AI strategy gains traction

WhatsApp has reached a major milestone, crCrossing3 billion monthly active users....

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market may...

Beyond the applause: how Nigerian brands redefine workers’ day

Every May 1st, the globe slows down just enough to honor those who keep it spinning....