Marketing Insights

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Awopetu

Great leaders are not just defined by the roles they occupy, but by the impact they...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Ogunpitan

‎For over forty years, Remi Ogunpitan has led from the front, commanding deep expertise...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit Keynote Speaker – ASIKA

‎Obi Asika is the Director-General of the National Council for Arts and Culture,...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit Keynote Speaker – SHARMA

‎Girish Sharma is the Managing Director and Chief Executive Officer of Guinness...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure of a...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...