Tag: Marketing Insight

  Hilda Baci: Leveraging media mileage for brand building

By Abimbola Mohammed The brand endorsements and partnerships that Hilda...

MTN ‘s $320 M Fiber Cable Investment catalyses African Growth

By Joseph Ekeng MTN Group, the largest mobile-phone operator in Africa, has announced...

Nigerian ATM cards now serve as national IDs

Nigerians can now use their ATM cards as multipurpose identification cards, combining...

Q1 2023: reviews of some global brands

By Felicia Nwosu The first quarter of 2023, no doubt, has both its good and not...

Throwback Thursday: Nigeria’s legendary novelists

By Abimbola Mohammed Nigerian writers are as many, diverse and artistically rich...

Hamish Nicklin bows out of Dentsu

Come June 2023, Hamish Nicklin would have completed his disengaged from Dentsu UK...

Setting agenda for new Twitter boss

By Olatoyosi Oladapo The change of leadership in Twitter, the popular microblogging...

Adidas adds augmented reality to selling app

By Kingsley Odii Adidas, one of the world’s leading fashion brands, has incorporated...

Throwback Thursday: Nigerians with Guinness World Record

By Abimbola Mohammed Nigeria is a country with diverse culture, and tradition....

Coopetition: Winning strategy between alcoholic, non-alcoholic brands

By Felicia Nwosu It has been advocated by marketing experts that coopetition,...