Tag: Marketing Insight

The next decade of digital marketing

The digital marketing landscape looked very different 10 years ago. Instagram didn't...

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business, he...

Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right in...

How good visual designs create authentic connections

Visual design is key to setting brands apart from the competition, and to maximise...

Know your customers’ “jobs to be done”

For as long as we can remember, innovation has been a top priority—and a top frustration—for...

The secret to winning a brand safety strategy in 2020

Brand safety is not a new challenge, yet it remains top-of-mind for brands and continues...

Seven principles of good PR

We all know that good PR is about more than writing press releases – it’s about...

Start the year with a marketing plan

A new year - a fresh start! Everybody is rested after their year-end break and full...

Your brand is only as strong as your content

This isn’t being dramatic. Content is what connects your consumers’ needs and...

The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers...