Tag: Marketing Insight

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating impact...

How the great Covid-19 reset can help firms build a sustainable future

Much has been said about the opportunities to reset that COVID-19 affords us. We...

Covid-19 and the state of PR: A personal experience

It is no news that the Covid-19 pandemic has foisted a new reality on our world....

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...

Optimising thought leadership for reputation management

You may consider it inappropriate if I say the term 'thought leadership' has become...

Are these three marketing strategies recession-proof?

I’ve had a lot of conversations with clients as well as the people we work with...

Why customer communication is vital amidst Covid-19 crisis

In the midst of a global pandemic, it can be all too easy for businesses to lose...

Six strategies to immunize your agency against a pandemic

The economic and societal impact of COVID-19 means brands and businesses around the...

How to train your marketeer

Last week I was invited by Abiodun Ajiborode, aka ‘Life Coach’ to join him for...

How marketers can manage Covid-19 crisis and plan for the future

The Covid-19 crisis is unprecedented. As companies try to get their arms around the...