Tag: Marketing Insight

Big picture marketing strategy

Nuggets by Agu Emmanuel Chukwuemeka GMD, Jotna Nigeria Limited What is Big Picture? What...

COVID-19: Utilising the power of marketing and communications in time of crisis

The coronavirus outbreak will affect all types of businesses — no organisation...

5 Common mistakes to avoid as a communications professional

I was on a call last recently with four senior communications professionals in Nigeria,...

The evil omnipresence of advertising

There are ads in airports and on aeroplane food trays; over highways and on the airways....

Technology is nothing unless it touches someone’s life

Creative director of Google Creative Lab Robert Wong started off his Design Indaba...

Five ways to make your mobile messaging strategy connect with customers

In part one of this opinion piece, we identified at the core elements of a mobile...

Culture is an important role in the workspace

In 2020, there will be exactly 52 Mondays that workers will need to face - week in...

Why social-ready packaging should be a priority in retail

With the world tied to their screens, social media has fast become the foundation...

How the iGeneration is entering and shaping today’s workforce

As the oldest of millennials (those born between 1981 and 1996) are well into adulthood,...

Location intelligence is key to enriching customer experiences

Providing a good customer experience in a digital age is the top priority for brands...