Tag: Marketing Insight

Content, connection and the corona-coaster

The words 'content is king', have been bandied around often and with great relish...

What social listening taught me about content creation

Years ago, a young man visited a station to buy a new cooking cylinder. Despite saving...

How would you rate your Brand Comms during Covid-19?

Most companies develop a robust crisis communications manual. However, a few would...

The challenges facing the adoption of e-marketing and online shopping in Nigeria

In other to deal decisively with this topic, it will be worthwhile to establish some...

Your brand needs to tell a better story

I haven't been as excited about reading an interview as I have been reading this...

Content Marketing in Africa: Storytelling with appreciation of culture, history & future

As non-African brands continue to increase in popularity with African consumers,...

Covid-19 has created a crisis of context for advertisers

The Covid-19 pandemic has created challenges for every industry around the globe....

Never push loyal employees to the point where they no longer care

My new boss told me to never be afraid to give feedback. The next Monday morning...

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever. For...

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...