Tag: Marketing Insight

Creative Rebellion Essays: When things are going south

After a long day of Zoom and work, I spend my evenings painting large canvases as...

Why a calamitous 2020 will spark a design revolution

History has shown that some of the brightest moments in design have come after the...

How fast and agile is your marketing?

Many in the industry are aware of the importance of digital transformation to enable...

The missing link between PR and criminal theory

The broken windows theory, the brainchild of James Q Wilson and George Kelling, holds...

H2 2020: Predictions on what’s to come for the advertising industry

2020 seems like the year that everything has decided to go wrong in the world. But...

Navigating Recession: The role of corporate governance and smart thinking

Competing in a recession is like running a marathon. A smart front-runner will seize...

How Covid-19 has created a crisis of context for advertisers

The COVID-19 pandemic has created challenges for every industry around the globe....

Why PR is an essential service in rebuilding your business

With the lockdown regulations being eased, many businesses are reopening their doors...

AI should be used to augment human creativity, not replace it

"It's easy for AI to come up with something novel just randomly. But it's very hard...

Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily reports...