Tag: Marketing Insight

Strategic communications: The lifeline of effective nation-building

By Godfrey Adejumoh President Donald Trump's inability to win his re-election...

What do you consider when choosing a brand name?

By Abimbola Mohammed For every person that wants to establish a brand, considering...

3 Ways to manage a team and talent from afar

When the pandemic began, working from home seemed like a temporary solution. Now...

Why brands fail at influencer campaigns, what to focus on in 2021

Back in the early 2000s, the idea of social media influencers was a new concept,...

Four actions businesses can take to start 2021

When ‘lockdown' was declared the word of the year in the out gone year(2020), you...

Cutting-edge strategies that would still cut it in 2021

Through 2020, despite the pandemic, a lot of future-fit businesses were able to weather...

How Brands can develop winning social media strategy in 2021

2021 promises a return to a semblance of normalcy and this is one reason to be excited...

Balancing act: Driving sales today and generating demand tomorrow

Year after year, BrandZTM Top Brands valuations demonstrate that strong brands generate...

Why CMOs must commit reasonable budgets to brand advertising in 2021 – Ronan Redmond

By Ronan Redmond (voted The Outstanding Media Personality of The Year by MARKETING...

Four tips to prepare your content strategy for 2021

The year 2020 has been a year of massive unpredictability, but one constant was the...