Tag: Marketing Insight

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

Using St. Valentine’s Day as touchpoint for brand love and loyalty

By Felicia Nwosu It’s Valentine, and time to dish out those Valentine’s Day...

How to optimise influencer marketing for PR wins

By Stanley Olisa Advances in media technology and 21st-century business expectations,...

How to prevent your brand from disrepute

A good brand/company reputation is very significant because it helps distinguish...

5 Reasons new business pitching will stay remote in 2021

2020 was a year of challenges, but also, a year of learnings… sometimes the hard...

Seizing the moment in OTT advertising in 2021

According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years of...

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time we...

Understanding your stakeholders for impactful communication

By Stanley Olisa This would be my initial strategic communications salvo for 2021,...

How to unlock complex PR brief to achieve strategic organisational goals

By Godfrey Adejumoh There are briefs, and there are briefs. Some come easy and...

Strategic communications: The lifeline of effective nation-building

By Godfrey Adejumoh President Donald Trump's inability to win his re-election...