Tag: Marketing Insight

Why video is important for your business

Videos represent your brand. A short engaging video helps your brand develop a personal...

Optimising the temperature of your traffic

By Ariyo Dolapo Most businesses are walking around trying to have relationships...

MARKETING EDGE on TV hosts Ozone Mbanefo this week on TVC News DStv Channel 418 at 12:30 pm

By Oghale Mafuru Foremost brand communication, advertising, and marketing television...

From brainstorming to “brainsteering”

It is often easier said than done to stimulate and create a space, both physically,...

Why agencies must look beyond social advertising

For the past several years, Google and Facebook have dominated digital advertising...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Brand management in the age of AI

By Kevin Keohane A few years ago I was asked to participate in a breakout session...

How brands can avoid culturally flammable ideas

By Dr. Martina Olbertova Flammable ideas; they are everywhere these days. We see...

How to craft a customer journey that converts customers to raving fans that want to do more business with you

By Zion Thompson Over the past 2 decades, marketing and how consumers engage and...

Driving marketing Transformation at Speed through social Media

Marketing transformation has been on the agenda of nearly every CMO. Marketers realize...