Tag: Marketing Insight

Manufacturers, consumers groan as inflation bites harder

By Felicia Nwosu As inflation continues to erode the value of the naira such that...

Throwback Thursday: Prices of food stuffs before and now

By Abimbola Mohammed Food is an essential commodity that everyone needs to survive....

Deploy Omnichannel to meet client requirements- experts

By Abimbola Mohammed We’re well beyond the basics of just digital platforms,...

At Ogilvy Nigeria, we count milestones based on our client’s business success – Henry Akpede

Henry Akpede, an experienced creative leader with a demonstrated history of working...

Oyeyemi advises brands on int’nal expansion

By Oghale Mafuru As indigenous brands continue to aspire to global preeminence...

Legacy companies still blazing trails

By Felicia Nwosu Doing business in Nigeria, is daily, becoming a herculean task....

Shrink-inflation: Consumers exhibit guilty brands

By Felicia Nwosu For quite some time, consumers across the markets nationwide...

Mastercard commits to improved customer experience

By Oghale Mafuru As consumer behaviour continues to evolve, Mastercard, a leading...

Experts advise strategic approach to trend-riding

By Oghale Mafuru Against the backdrop of recent trademark infringement issues...

Dairy production: Addressing challenges to maximise potential

By Tunde Animasaun Nigeria is estimated to be over 200 million in population. ...