Tag: Marketing Insight

Shrink-inflation: Consumers exhibit guilty brands

By Felicia Nwosu For quite some time, consumers across the markets nationwide...

Mastercard commits to improved customer experience

By Oghale Mafuru As consumer behaviour continues to evolve, Mastercard, a leading...

Experts advise strategic approach to trend-riding

By Oghale Mafuru Against the backdrop of recent trademark infringement issues...

Dairy production: Addressing challenges to maximise potential

By Tunde Animasaun Nigeria is estimated to be over 200 million in population. ...

Throwback Thursday: Carbonated soft drinks with nostalgic commercials  

By Abimbola Mohammed While the 70s, 80s, and 90s are long gone, the memories remain....

Consumers reveal loyalty determinants to table water brands

 By Felicia Nwosu Water, they say, is life and one of the most essential entities...

Throwback Thursday: Home gadgets that were the rave decades ago

By Abimbola Mohammed Technology changes at an unbelievable pace with new inventions...

Companies cut marketing budget as downturn bites- Mogbolu

Elizabeth Olagunju Moses Mogbolu, Product Group Manager, Vitafoam Nigeria PLC...

Brands that rule Lagos traffic market

By Felicia Nwosu Over time, Lagos has become synonymous with gridlock, thereby...

Throwback Thursday: Vintage cars that rule Nigerian roads in the 70s, 80s

By Abimbola Mohammed Our memories of the 70s and 80s are filled with great music,...