Tag: Marketing Insight

5G: Ericsson, Google display network slices on single device

Ericsson and Google continue to push the envelope on network slicing, bringing the...

Resilience tips for marketing managers

As a marketing manager, your role involves meeting needs and expectations that come...

Effective Marketing Trends You Need to Know

If you work or even dabble, in marketing you’ll know trends are constantly changing...

MARKETING EDGE on TV hosts Alakwe this Wednesday

By Oghale Mafuru Foremost brand-centric and marketing and advertising television...

Throwback Thursday: Nigeria’s old currencies

By Abimbola Mohammed If you spend most of the currencies shown above, you must...

Carat beats competition to Vodafone’s £400 million brief

Carat, a dentsu Group affiliate, has been announced the winner of the competitive...

Understanding brand’s lifecycle will strengthen lifespan – Agu

By Felicia Nwosu Emmanuel Agu, the Group Marketing Director of Jotna Nig.  Ltd...

Nigerian organisations don’t budget for PR measurement, evaluation – Ayaosi

By Ibidunni Banjoko Austin Ayaosi, Lead Analyst at BrandImpact Consulting said...

The unsung heroes of distribution channel

By Felicia Nwosu It is often said that the channel of distribution is never complete...

Perception mgmt and travails of two presidential spokespersons

By Tunde Animasaun The build-up to the 2023 elections will reach a crescendo next...