Tag: Marketing Insight

Understanding brand’s lifecycle will strengthen lifespan – Agu

By Felicia Nwosu Emmanuel Agu, the Group Marketing Director of Jotna Nig.  Ltd...

Nigerian organisations don’t budget for PR measurement, evaluation – Ayaosi

By Ibidunni Banjoko Austin Ayaosi, Lead Analyst at BrandImpact Consulting said...

The unsung heroes of distribution channel

By Felicia Nwosu It is often said that the channel of distribution is never complete...

Perception mgmt and travails of two presidential spokespersons

By Tunde Animasaun The build-up to the 2023 elections will reach a crescendo next...

Manufacturers, consumers groan as inflation bites harder

By Felicia Nwosu As inflation continues to erode the value of the naira such that...

Throwback Thursday: Prices of food stuffs before and now

By Abimbola Mohammed Food is an essential commodity that everyone needs to survive....

Deploy Omnichannel to meet client requirements- experts

By Abimbola Mohammed We’re well beyond the basics of just digital platforms,...

At Ogilvy Nigeria, we count milestones based on our client’s business success – Henry Akpede

Henry Akpede, an experienced creative leader with a demonstrated history of working...

Oyeyemi advises brands on int’nal expansion

By Oghale Mafuru As indigenous brands continue to aspire to global preeminence...

Legacy companies still blazing trails

By Felicia Nwosu Doing business in Nigeria, is daily, becoming a herculean task....