Marketing Effectiveness

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Exciting times for Glo customers as telco rolls out 3 unique products

Digital solutions company, Globacom, has moved to excite its customers with the launch...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

New York Festivals 2018 AME Awards now accepting entries

New York Festivals AME Awards for the World’s Best Advertising and Marketing Effectiveness...