Marketing Edge

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

Apple fought off $2bn in app store fraud in 2024

Behind your favourite applications, behind the continuous scroll of icons and downloads,...

MTN honoured into Brand Africa’s Hall of Fame in recognition of Pan-African impact

MTN Group has announced its induction into the inaugural Brand Africa Hall of Fame,...

Unlocking Nigeria’s next growth frontier in tier 2 and tier 3 cities

In the dynamic fabric of Nigeria’s growing economy, Lagos is often portrayed as...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Dentsu Nigeria dominates 2025 Pitcher Awards with 23 medals

Dentsu Nigeria has once again ignited the marketing and creative world with a sweeping...

Telecom operators will compensate customers for major service outages – NCC

The Nigerian Communications Commission (NCC) has introduced a new policy that compels...

Nigerian brands, government elevate children’s day for all

Children’s Day in Nigeria is more than just a holiday. It’s a canvas where the...

Public relations as economic catalyst: How communication leaders are rethinking Nigeria’s development via solid minerals

The answers to Nigeria’s challenges of value disorientation, poor image projection,...