Marketing Edge

ARCON’s landmark court victory affirms its regulatory authority

In a significant win for regulatory sanity and Nigeria's advertising ecosystem, the...

Forging media empires in the age of disruption

In the rapidly changing landscape of 2025, where traditional media models are constantly...

Chivita|Hollandia Lifestyle Brunch Returns in Style with ‘Brunch in Bloom” Edition

It was a beautiful, sunlit evening on the 23rd of May, 2025, when Chivita|Hollandia...

Nigeria’s quick commerce soars: Glovo drives N71 bn for businesses as digital payments surge

Nigeria’s rapid commerce and food delivery sector is undergoing an unparalleled...

WPP Media unveils fully integrated AI-driven media powerhouse

Reflecting growing demand from marketers for fully integrated capabilities, WPP has...

Nigeria Relaunches NATEP, Eyes $1 Trillion Global Outsourcing Market with Alaro City & Itana Deal

The Federal Ministry of Industry, Trade and Investment has announced the relaunch...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Bamigbaiye-Elatuyi

A towering figure in Nigeria’s marketing and corporate leadership landscape, Dr...

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

Beyond the cookie jar: An Oreo masterclass in building ubiquitous brand power

In bustling kitchens and bright cafés around the world, including Nigeria’s fast-developing...