Marketing Edge

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

B2B decision makers show low trust in advertising

In today’s highly competitive market, trust has become critical for customer loyalty,...

From Dialogue to Data: ARCON Champions a New Era of Storytelling in Marketing Communications

The Advertising Regulatory Council of Nigeria (ARCON) reached a key point with its...

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...

Search is shifting: what happens when GEO eats SEO?

Back in the day, the only way to succeed on the internet was to ensure your site...

NDPC fines MultiChoice ₦766 million over data protection violations

A record fine of ₦766,242,500 has been imposed on MultiChoice Nigeria by the Nigeria...

Offline connection in an online world: parenting teens beyond the feed

In today’s algorithm-driven world, parenting teenagers has progressed well beyond...

AI is teaching us to shop like humans

For years, internet purchasing has been a one-way communication. We typed, and it...

Why data culture is the new superpower for modern marketing

In today's world, where success measures and AI drive everything, marketing isn't...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....