Marketing Edge

Lateef Jakande Memorial Lecture 2025: Media urged to rise above division, champion unity

At the Lateef Jakande Memorial Lecture 2025, stakeholders from across Nigeria’s...

Senator Akinola Odunsi urges integrity, partnerships to renew advertising industry

A call for values beyond trends Senator Akinola Odunsi, the respected co-founder...

Glo launches device cover for subscribers

First-of-its-kind device protection in Nigeria Nigeria’s digital solutions provider,...

A timeless legacy of Lateef Jakande’s enduring impact on Nation building

Remembering a visionary leader whose work shaped modern Nigeria Indeed, there is...

Fresh leadership takes charge as OAAN elects new Executive Council

The Out Of Home Advertising Association of Nigeria (OAAN) has announced its newly...

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

Knorr Teams Up with Creators to  Inspire a New Wave of Joyful Home Cooking

Knorr, Nigeria’s leading seasoning brand, is on a mission to help people find joy...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...