Marketing Edge

Otega Ogra challenges PR professionals to rethink influencer strategy in distrust era

At second quarterly webinar of the Nigeria Digital Public Relations Summit, held...

Cannes Lions 2025: X3M Ideas takes ACT Responsible honour with ‘Blood Sacrifice’ for Red Cross

In a year already marked by global recognition, X3M Ideas has added yet another accolade...

Alphabet, Amazon, and Meta cement dominance in global advertising market

Alphabet, Amazon, and Meta rapidly strengthened their control over the international...

Labubu Is ugly, expensive, and viral: make it make sense

 A demon lurks within the depths of the internet. With its sharp teeth and lifeless...

PepsiCo pulls the plug on 2025 favorites as new era for soft drinks begins

PepsiCo, has made a bold move that is sending ripples through the beverage industry...

Pernod Ricard unveils major overhaul amid global spirits slowdown

Pernod Ricard  has launched a sweeping transformation of its business structure...

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging consumer...

ARCON and the ethical crossroads: Advertising in the age of digital anarchy

Advertising now reaches every scroll, swipe, and click. Consequently, making sure...

ASP is not stifling creativity” – Dr. Fadolapo defends ARCON’s role amid regulatory overlaps, cultural challenges

At the ongoing Advertising Standards Panel (ASP) Stakeholders Forum, Director-General...

PepsiCo, VaynerMedia build new creative engine to fuel cultural pulse of consumers

PepsiCo is shaking up its marketing playbook. Specifically, it is adopting a bold...