Marketing Edge

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

TECNO UNVEILS SPARK 40 SERIES: ULTRA-SLIM, ULTRA- STRONG BUILT FOR THE LONG RUN

TECNO INTRODUCES THE SLIMMEST PHONE IN THE SPARK 40 SERIES. TECNO introduces...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

Samsung Unveils Galaxy Z Fold7, Flip7, and Flip7R: Raising the Bar for Smartphones

 ...The most advanced Galaxy Z series yet, seamlessly blending precision engineering...

Breaking Barriers: GTCO’s autism conference 2025 aims for a more equitable society

Consistent with its commitment, Guaranty Trust Holding Company Plc (GTCO) will launch...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything. Consider...

Recharge Life Centre champions holistic wellness, mindful living at Rejuvenate 25

In a warm, transformative gathering, Recharge Life Centre's 2025 Women’s Mental...

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

B2B decision makers show low trust in advertising

In today’s highly competitive market, trust has become critical for customer loyalty,...

From Dialogue to Data: ARCON Champions a New Era of Storytelling in Marketing Communications

The Advertising Regulatory Council of Nigeria (ARCON) reached a key point with its...