Marketing Edge

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history. Families...

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest advertisements....

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly functional....

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

Chain Reactions Africa Names Franklin Ozekhome as Executive Vice President, Strategy & Innovation, Launches Africa’s First Intelligent Robot to Service Clients

As part of its digital transformation programme, Chain Reactions Africa today announced...

Udeme Ufot Advocates alignment, ethics, and innovation to advance Nigeria’s Marketing Ecosystem

Udeme Ufot, Group Managing Director of SO&U, has called for stronger collaboration,...

Maureen Ifada of FrieslandCampina WAMCO Crowned Marketing Director of the Year

Marketing Director of FrieslandCampina WAMCO Nigeria, Mrs. Maureen Ifada, has been...

Paystack and FAAN launch Tap-to-Pay System to cut queues at Nigerian airports

In order to expedite the process of entry and minimize the number of individuals...

From Lagos to Africa: Livespot360 Scales Entertainment Week into a Pan-African Creative Economy Platform

A Proven Model, Now Scaling When Livespot360 launched Entertainment Week Lagos (EWL)...

WFA CEO, highlights trust as cornerstone of AI-Powered marketing at ADVAN Forum

The 2025 ADVAN CMO Forum lived up to its billing as Nigeria’s premier gathering...