Marketing Edge

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy are no...

Digital marketing agency services market poised to triple to hit $60.2 billion by 2033

The global market for digital marketing agency services is on a rapid growth trajectory,...

Kingsley James: an innovative trailblazer and strategist par excellence

With focus on building solid brand loyalty and managing excellent brand portfolios,...

Eunice Braimah: business transformation architect, strategic growthadvisor, inclusive leadership champion

Eunice Braimah stands at the intersection of business transformation, brand acceleration,...

MARKETING EDGE ONTV host Kingsley James today

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

Why children’s food marketing in Nigeria must grow up

For decades, the promise of enjoyment has been the foundation of children’s food...

Power Oil Launches “Certified Healthy, Certified Fit” Movement, Reframes Oil Through Lifestyle Lens

With BBN Season 10, Power Oil, Nigeria’s most trusted cooking oil brand, has unveiled...

Maureen Ifada as Africa’s multi- market strategy driver

In the complex and fast-evolving world of consumer marketing in Africa, few professionals...

Olalekan Fadolapo PhD, FCA, frpa: the iconic industry reformer

Dr. Olalekan Olumuyiwa Fadolapo is the Director General of the Advertising Regulatory...