Tag: Marketing Edge

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

Tolu Adedeji reignites industry conversation on who really owns brand in company

The long-standing question of brand ownership within organizations is once again...

Digital Delusion: What if Zuckerberg gets blocked in Nigeria

My phone buzzed with the typical morning bustle. My digital day follows a typical...

Sport marketing to take center stage at NIPR monthly clinic lecture

The Nigerian Institute of Public Relations (NIPR) Lagos Chapter will host Nkechi...

NNPC Foundation Empowers 6,000 Farmers for Food Security

In an effort towards strengthening Nigeria’s agricultural sector, the NNPC Foundation...

Experts proffer how brands can stay visible despite budget cuts

In a season of slashed marketing budgets and tightened corporate belts, many brands...

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...

Nigerian CEOs steer towards AI and new horizons amidst economic tides

Nigerian business leaders are deliberately doubling down on artificial intelligence...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

TikTok hit with $600 million fine for unauthorised user data transfers

ByteDance’s TikTok has been fined $600 million by the European Union for illegally...