Marketing Edge

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

MARKETING EDGE ONTV to host Taiwo Ogunwumi today

This Wednesday, MARKETING EDGE ONTV hosts Taiwo Ogunwumi, the Chief Executive Officer...

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on the timeline,...

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm of digital...

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

President Tinubu tasks social media influencers on fostering unity with their tools and expertise

President Bola Ahmed Tinubu on Friday called on young Nigerians in the digital media...

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

Convenient… But At What Cost? Rethinking the Trade-Offs We Ignore

Convenience is not a luxury in today's hyperconnected, one-tap society; it is a given....

YouTube unveils AI-powered safety feature for teen users

In a move to improve user safety, YouTube has announced a new in-app feature powered...