marketing Edge breaking news

Alphabet, Amazon, and Meta cement dominance in global advertising market

Alphabet, Amazon, and Meta rapidly strengthened their control over the international...

PepsiCo pulls the plug on 2025 favorites as new era for soft drinks begins

PepsiCo, has made a bold move that is sending ripples through the beverage industry...

Pernod Ricard unveils major overhaul amid global spirits slowdown

Pernod Ricard  has launched a sweeping transformation of its business structure...

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

WhatsApp ends Ad-free messaging, launches Ads in updates tab

WhatsApp will now feature ads and new monetisation tools as Meta moves to unlock...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...