Marketing communications

Friends serenade Chuddy Oduenyi on birthday

It was an outpouring of encomiums as Chief Chuddy Oduenyi, Managing Director, Compact...

APCON, AAAN move to resolve pitch fee challenges in the industry

By Zion Rufus Feelers emanating from the Nigerian marketing and advertising eco...

Integrated marketing communications and effective brand strategy

By Zion Rufus Brand strategy connects customers to the business, deepens the brand...

BHM to invest N100 million in Industry Digital Resource

BHM has announced it is investing N100 million, over the next couple of years, in...

Universal Insurance set to invest in marketing communications

Universal Insurance Plc has reiterated its optimism to successfully scale through...

‘See It Be It’ initiative explores diversity to improve creativity and storytelling

Conveners of See It Be It Africa initiative have called on industry practitioners...

Succession challenge in Nigeria’s Marketing Communications Industry

Lack of succession plans by the founding fathers in Nigeria’s marketing communications...

Experts emphasize importance of Big Data to Marketing Communications

Marketing communications experts have said that Big Data will help revolutionize...

7 Ekwunife Okoli’s Quotes That Will Make You Rethink Your Marketing Strategy

By Azeez Disu Recession has changed the business landscape in Nigeria; some companies...

Chinedu Abili-Mordi rises to COO at HotSauce

The management of TROYKA Group has appointed Chinedu Abili-Mordi as the Chief Operating...