Marketing campaign

Peak Milk’s “Stir A Cause” Campaign inspires communities on World Milk Day 2025

Peak Milk, Nigeria’s leading dairy brand produced by FrieslandCampina WAMCO Nigeria,...

Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome. After...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times. A brand...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

PepsiCo launches BTL campaign to promote 7Up Free

PepsiCo has chosen to promote 7Up Free with an experiential pop-up event in an attempt...

Chi Limited unveils “Breakfast with Chivita 100%” campaign

CHI Limited, Nigeria’s market leader in fruit juices and diary, according to euromonitor.com,...