Market Share

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

 MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture...

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

The $50 Billion Chrome Question: If Google loses its browser, who wins the Internet?

Imagine a world where Google no longer owns Chrome, the most popular browser on the...

BIC 1 shavers claims 70% market share

Leading international manufacturer of stationeries, lighters and shavers, BIC, has...

Knorr Cube leads seasoning market in Nigeria

Knorr Cube brand, a product from the stable of Unilever Nigeria Plc, is currently...

Nigerian Breweries Pushes Legend for Bigger Market Share

In an attempt to push the Legend Stout brand for bigger market share, Nigerian Breweries...