Tag: Machine Learning

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

AI’s potential to revolutionize marketing puts all our jobs at risk- Marketers

By Zion Rufus As new applications of Artificial Intelligence(AI) have the potential...

AI should be used to augment human creativity, not replace it

"It's easy for AI to come up with something novel just randomly. But it's very hard...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

Can AI overtake strategy?

A recent Fortune article noted that U.S. workers are increasingly worried about the...