Latest Marketing News

You Are Next: Why Oxygen X Is Betting on the Dreamers, Doers, and Self-Starters

“Hustle o” is a phrase that seen a rise in usage in recent times. Most Nigerians...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....

xAI to sue Apple over app store rankings, citing antitrust violations

Billionaire Elon Musk's AI business, xAI, will sue Apple. Musk accuses the tech giant...

Chowdeck secures $9 million to fuel quick commerce and expansion in Africa

Chowdeck, a Nigerian on-demand delivery platform, has closed a $9 million Series...

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

Thriving in the chaos: how smart brands market through the madness

The days of stable market circumstances and predictable consumer behaviour are past....

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

MARKETING EDGE ONTV to host Taiwo Ogunwumi this Wednesday

MARKETING EDGE ONTV, will this Wednesday put the spotlight back on Taiwo Ogunwumi,...